Privacy Policy for Adfuel Agency LLC

Last Updated: July 16, 2025

Adfuel Agency LLC ("Adfuel," "we," "us," or "our") is committed to protecting the privacy of your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website, engage with our services, or interact with us.

As Adfuel Agency LLC is based in Ireland, we are subject to the General Data Protection Regulation (GDPR) (EU) 2016/679.

1. What Personal Data Do We Collect?

We collect various types of personal data, depending on your interaction with us:

  • Contact Information: Names, email addresses, phone numbers, business names.

  • Inquiry Data: Your messages and responses provided through contact forms, including the "Primary problem area AI could help with."

  • AI Readiness Audit Responses: Detailed answers you provide in our AI Readiness Audit, which help us assess your business's AI potential.

  • Technical Data: IP addresses, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

  • Usage Data: Information about how you use our website, products, and services. This includes pages viewed, links clicked, and other browsing actions.

  • Marketing Data: Your preferences in receiving marketing from us and our third parties, and your communication preferences.

2. How Do We Collect Your Personal Data?

We collect data through:

  • Direct Interactions: You may provide us with your identity, contact, and financial data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:

    • Apply for our services.

    • Fill out our AI Readiness Audit.

    • Subscribe to our service or publications.

    • Request marketing to be sent to you.

    • Give us feedback.

  • Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data and Usage Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.

  • Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources as set out below:

    • Technical Data from analytics providers such as Google Analytics.

    • Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Revolut.

    • Identity and Contact Data from data brokers or aggregators.

    • Identity and Contact Data from publicly available sources.

3. How and Why Do We Use Your Personal Data (Legal Basis)?

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Responding to Inquiries & Providing Services (Performance of a Contract / Legitimate Interests):

    • To respond to your questions and requests submitted via our contact form.

    • To provide you with the AI solutions and services you have requested or applied for.

    • To manage our relationship with you, which will include notifying you about changes to our terms or privacy policy.

  • Sending Marketing Communications (Consent):

    • To send you relevant communications about our AI solutions and services, where you have explicitly consented to receive such communications.

    • You have the right to withdraw consent to marketing at any time by contacting us.

  • Improving Website Functionality & Performance (Legitimate Interests):

    • To analyze website usage and trends, allowing us to improve our website's design, content, and user experience.

    • To ensure our website is secure and to prevent fraud.

  • Internal Analytics & Lead Management (Legitimate Interests):

    • To analyze the results of the AI Readiness Audit to understand your business's needs and tailor our offerings.

    • To manage and track potential client leads within our CRM system.

  • Processing Payments (Performance of a Contract / Legal Obligation):

    • To process payments for services you purchase from us.

  • Tracking User Behavior for Ad Campaigns (Legitimate Interests / Consent for Cookies):

    • To understand how users interact with our website and advertisements to improve the effectiveness of our marketing campaigns.

4. Who Do We Share Your Personal Data With?

We may share your personal data with the following categories of third parties for the purposes outlined above:

  • HubSpot (CRM): To manage client relationships, sales processes, and lead tracking.

  • Brevo (Email Campaign Platform): To send personalized email communications, including audit results and marketing messages.

  • Google Gemini AI (AI Analysis): To analyze responses from the AI Readiness Audit and generate tailored content (e.g., email content, sales briefs).

  • Google Analytics (Website Analytics): To collect and analyze website usage data for performance improvement.

  • Revolut (Payment Processor): To securely process financial transactions.

  • Facebook Pixel (Advertising & Analytics): To track user behavior on our website for targeted advertising and campaign optimization on Facebook platforms.

  • Professional Advisers: Including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

  • Regulators and other authorities: Who require reporting of processing activities in certain circumstances.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

5. International Transfers

Your personal data may be transferred to, and stored at, a destination outside the European Economic Area (EEA) by the third parties listed above. This includes countries that may not have the same data protection laws as the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

  • Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe (known as Standard Contractual Clauses).

  • Where providers are based in the US, we may transfer data to them if they are part of the EU-US Data Privacy Framework, which provides equivalent protection.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances, you can ask us to delete your data (see "Your Legal Rights" below).

8. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data (commonly known as a "data subject access request").

  • Request correction of the personal data that we hold about you.

  • Request erasure of your personal data.

  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.

  • Request restriction of processing of your personal data.

  • Request the transfer of your personal data to you or to a third party.

  • Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact us at the email address provided below.

You also have the right to make a complaint at any time to the Data Protection Commission (DPC), the Irish supervisory authority for data protection issues (https://www.dataprotection.ie/en). We would, however, appreciate the chance to deal with your concerns before you approach the DPC, so please contact us in the first instance.

9. Data Protection Contact

For any questions about this Privacy Policy or our privacy practices, or to exercise your rights, please contact us at:

Email: privacy@adfuelagency.com

10. Company Details

Adfuel Agency LLC 142 Adamstown Way Gollierstown, Lucan, Co. Dublin, K78 P2K6 Ireland